data-driven digital marketing strategy and support

Experienced, fair and focussed on your priorities

About

15+ Years of Digital Marketing Growth & ExperienceFrom solopreneurs to Jaguar Land Rover, I've helped businesses of all sizes achieve real results. With a deep understanding of digital agencies (the good, the bad), I launched Open Buck Consulting to deliver effective, client-centered digital marketing at fair prices.Ready to unlock your business potential? Get a FREE consultation to discuss your goals.

Services

WHAT DO YOU DO? // WHAT DO YOU NEED?

- The Basics - set-up key website tools like Google Analytics 4, Google Tag Manager and cookie consent management systems
- Dynamic Dashboards - an easy way to visualise important performance metrics
- A Second Opinion - an honest & objective review of my website for me, my team or external agency
- A Full Review - in-depth health check of my website and marketing channels
- A New Strategy - where are the opportunities & how can we take advantage?
- Retainer / Subscription - regular, ongoing review and recommendations
- Managed Service - someone to run this side of the business

WHAT DOES THAT LOOK LIKE? // WHAT DO YOU GET?

THE BASICS
- Top level review of the essential tools currently in-use or missing from your website
- Set-up and default configuration of each new tool

DYNAMIC DASHBOARDS
- Vital website and marketing data at your finger tips with easy-to-use, visual dashboards on a dedicated URL

A SECOND OPINION
- A basic website health check (UI, functionality) and a top-level Google Analytics Review
- Sense-check of a new agency proposal
- Presented as a report & meeting to discuss

A FULL REVIEW
- A full website health check (UI, functionality, site speed, Google CLS and SEO)
- Detailed Google Analytics Review including YoY comparisons & recommendations
- Presented as a large report & a longer meeting to discuss

A NEW STRATEGY
A Full Review plus;
- Detailed recommendations and campaign concepts crafted with your specific targets & needs in mind
- Two meetings - one to discuss the strategy proposal and then a follow-up to discuss any questions or options for implementation

RETAINER / SUBSCRIPTION
- One of the above three tiers pre-booked and delivered on a regular basis, monthly recommended
- Available on a 30-day, 90-day or 12-month basis

MANAGED SERVICE
- In-house Ecommerce & Digital Marketing Manager (min. 2-days p/week)
- Do everything a full-time member of staff would do, but with a lot more flexibility
- Manage internal teams, external agencies, create ongoing strategies, feed into wider business plans, budgets and strategy

WHAT WILL IT COST?

Let's just be honest, the average agency day rate (£850 p/day) is far too high, especially when approximately 75% of this goes to wider company overheads and profits instead of people actually working on your account.And whilst there is an inherent value in specialist skill, 15+ years of experience and a high level of service, that's not a fair price and I know that I can do better!So lets have a free chat and talk about it!

Contact

Live in Sunderland, UK but work worldwide thanks to the power of the internet!
Book a meeting or email me today to schedule a free chat with no commitments.
matthew@openbuck.co.uk